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How to Transform Your Product Features into Benefits and Maximize the Impact of your Marketing Strategies.

Features tell, benefits sell! Let this be your new marketing mantra. Many of us can get caught up in the features of our products when we advertise and market for them, and why wouldn’t we? Of course you want your reader to know about the super cool thing that you’re selling and how fast or …

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17 Power Words You Should be Using to Boost Your Sales in 2020

Let me ask you something. If you came across these two blog posts that were about the exact same thing, which would you read? “A List of Cheap & Healthy Dinner Recipes” Or, “5 Amazing Recipes That Are Good for Your Health, and your Budget!” The second one sounds more appealing, right? That’s because words …

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