Search engine optimization plays an important role in whether your business is successful online or not. While a few businesses have been able to get by without following any effective SEO strategy, if businesses are to survive in today’s highly competitive digital climate, it is imperative that they optimize their website to rank highly for organic search.
SEO is constantly evolving and what was once considered best practice is now long out of date. Thankfully, there are other new and highly effective techniques that can help make your website stand out.
Read on for 5 website design tips that will really put your website out there:
Modern and Appealing Design Layout Customised to Your Site User’s Persona
Your website design layout can make an instant powerful impression about the quality of your product and customer service. It is important you showcase appealing creativity and simplicity that follows up on the latest and most effective design trends.
One of such trends you should try to incorporate is the one-page layout style, which is fast displacing the regular multi-page structure. The one-page web design architecture provides a modern interface and allows for easier understanding and navigation. Other trends you should consider are video backgrounds, multi-grid layout and a UI interactive design.
Top search engines reward sites that offer great user experience to their visitors with good Google Search Results Pages (SERPs) ranking. So, it’s important that you know and clearly understand the personality of your target audience or user persona, using the right visitor analytic digital tools. It will help you create a web design that’ll arrest their attention and make them spend longer time navigating your website, reading content and clicking on interesting links.
“A great web design layout also goes a long way to boost your site usability rate. Remember that Google and other major search engines want to provide the best results in first page of SERPs, so web searchers can have a great user experience and keep coming back. Increased traffic means more advertisers, and more advertisers translate to more profits – not just to you but also to the search engines,” says Brendan Wilde, Online Marketing Manager at www.discountdomains.co.nz.
SEO-Friendly URLs –
Your URL is the first thing visitors and search engines see when they come to your website, and the wrong URL structure can give the wrong impression. URLs are what give your website an effective hierarchy, directing your visitors efficiently to the places they want to visit. If your URLs are complex, search engines will have a problem indexing them and this can affect how the pages appear in relevant searches.
A strong URL structure will give you an edge over the competition, as explained in Google search console guidelines. Whatever template you’re working with and you think best suits your web design objective, optimizing your URLs to make them SEO friendly is not so difficult. You just need to understand well the layout, structure and uniqueness of your web design theme.
At a glance, your URL should be able to tell visitors what the content of any given page is about. Studies have shown that most of the pages that appear in the first page of SERPs have optimized for SEO-friendly URLs. Avoid using long URLs and separate with hyphens where possible.
Optimize Images –
High-quality images are needed to attract the attention of your target audience. They offer a powerful tool to incite positive emotions in the mind of consumers; this is important because a large percentage of purchase decisions are driven by emotions. Also, well-defined images support the content you have on your website and help make it more relevant to the search terms people are using. The number of image searches increases every day and having optimized images on your website can help drive organic traffic to your site from image searches. According to one study, only a small percentage of search engine users scroll down Google’s text- based SERPs, while about 35% scroll down to view more results on Google image results page. A whopping 63% of users click on an image in Google image result page to visit the website where the image is from. So, they will also see the content the image relates to.
All these reasons are why image optimization is so important for SEO.
However, very few people consider the place of images in SEO. It is one of the factors that can have a significant effect on the success of your SEO strategy. Optimizing images and using the right titles and keywords will improve your chances of ranking high for relevant searches. For this to work, you will have to optimize the images on your website to reflect the content of the text. Include the important keywords and descriptions inside the alt tag, so that search engines can understand what the image means.
Avoid using large images on your website. Large images tend to make your website load at a slower speed, so keep image sizes between 30 to 150 Kb with a resolution of 72 dpi.
Create Sitemaps –
Sitemaps are important parts of the best web design practices. They are especially useful if you have a large website with hundreds of pages. These types of websites cannot be easily combed through by search engines, so you need to give them a bit of help.
A sitemap, apart from making it easier for users to navigate your website and offering better search engine benefits, informs search engines about new changes to your URL structure so that they can index the pages faster. From an SEO standpoint, every website should have a conventional sitemap for its visitors and an XML sitemap for search engines.
Once you have created an XML sitemap, it should be uploaded to your preferred webmaster console so that search engines can easily index and rank your website. It is best that you update your sitemap anytime content changes on your website. You need Google to know about these changes, so they can reflect it in search results.
User-Friendly Navigation –
The content on your website is only valuable to users if they can access it. If your website is difficult to navigate, visitors will not be able to get the information they came for, and that is a definite disadvantage when it comes to user experience. For your website to stand out and rank properly in SERPs, you must ensure that your user experience is good. This involves easy-to-use navigation, well placed content etc.
Users should be able to navigate to any part of your website regardless of the device or the operating system they are browsing with. The navigation is usually placed at the top, bottom or left side of the page.
When your users enjoy their time on your website and can get the information they need with minimal hassle, it builds up your site’s credibility and earns you better ranking on SERPs.
About the Author
Hello, I am Che and I have been designing websites for over 12 years now for small businesses across the globe.
I have a real passion for helping small businesses achieve their online goals. I am a big believer in educating my clients so that they have the necessary skills to perform daily tasks on their web sites and online. All clients are provided with one on one training, and our training videos can be viewed on our website.
I started CheDesigns back in 2012 when I moved to Australia from the UK with my small but awesome family.
I believe that every small business, just like YOURS, should be able to have an online presence at a reasonable price, but with a website that will help generate leads and sales. I have spent enormous hours developing the perfect website platform that clients can easily use but that also helps gain them success online.
Even after CheDesigns builds your website we will still be here to answer any ongoing questions you might have.