A successful e-commerce platform is dependent on more than just stocking products for sale. There are several online stores competing for the attention of your target audience, so simply creating a sales website doesn’t quite cut it any more. E-commerce sales are projected to hit the $460 billion mark by 2020 in the United States alone. To get your slice of this cake, you’ll need to develop a superior strategy that will position your website to take full advantage of all the resources available to you.
Despite the fact that more people spend money online now than ever before, you might find that your once successful e-commerce store experiences a slight lull in sales. If this happens, uncovering the reason can be an uphill task. This list provides you with a few pointers to find the solution to your sales problem.
Check your products
If your store has been open for a long time now, it’s possible that your once trendy products have become obsolete. Retail businesses understand the importance of paying attention to their products and market trends. One blink and you might find that the market for certain products has migrated elsewhere, leaving you holding the bag. A simple change in technology, an upgrade or even hyped interest in a brand you don’t carry, could cause such a lull in sales. To avoid your e-commerce store from becoming a thing of the past, you’ll need to do the following.
- Update your stock frequently. Every store (both online and offline) works hard towards keeping the shelves fresh with new products. Find out what the target market is looking for and stock up on it, so you’ll be known for giving your customers what they want and keeping them happy.
- Flash sales and discounts are a great way to shake things up in stores both online and offline. If there are products you’ve been stuck with for too long, now would be a great time to get rid of them by using massive discounts and flash sales.
- Research the competition to find out what their best-selling products are and what has been moved to their front page. This can be useful in helping you decide how to promote your own sales.
Improve your store user experience
Customer service is a key determinant of how well your e-commerce site will perform. A visitor to your store should have a pleasant and seamless experience when shopping or they won’t want to repeat the experience. Apart from stocking the products your customers want, you need to be able to provide them with an experience they’ll want to repeat, so that your site remains relevant to online users. How do you do this?
- Speedy assistance to your online shoppers - as well as a constant online presence - is a great starting point to keep your store visitors shopping. You can do this by making use of the increasingly popular live-chat systems.
- Work with customer feedback. Ask for criticism from your website visitors and take it all onboard. This increases brand loyalty when customers feel they are being listened to. Sometimes, simply responding to unhappy customer comments is enough to turn your brand reputation around.
- Optimise shipping by finding the fastest delivery methods. Customers want instant gratification and being able to offer ‘same day’ or ‘next day delivery’ services can help. If this requires you to switch to a more efficient delivery provider, don’t hesitate to do so.
Optimise your website
Search engines constantly update their search algorithms and coding options. To improve your search engine ranking, you’ll have to make sure that your website is continuously optimised. Constantly updating your site to provide optimal customer experience - as well as improve search engine ranking - can play a significant role in optimising your e-commerce revenue stream. The following methods can help you achieve this goal:
- Make use of professional SEO services that will help keep your site both relevant and SEO compliant, thus improving your search engine ranking.
- Make use of premium web hosting services guaranteed by the provider to offer you minimum server downtimes at affordable rates. For example, if you come across a www.freeparking.co.nz/domain-names/nz/, you can easily tell what service the page offers. The “https” also guarantees you a secure domain.
- Keep your e-commerce platforms constantly updated and current to provide secure services to your site visitors.
- Responsive designs (that make your website optimised for mobile devices) mean that you’re not alienating the 51% of internet users that access the web via their mobile devices.
Review your marketing tactics
At the time of inception, your marketing tactics might have been known to be effective. However, online marketing experiences constantly evolve, and it would be in your best interests to review your advertising campaign. Recent statistics indicate that approximately 78% of internet users view one video every week. So, incorporating video marketing in your campaign can give your revenue a boost. Find out the current trends and strategies - especially for digital marketing - and use them to your advantage. A few ideas can be found below:
- PPC advertising can be a cost-effective way to advertise your online store and reach your target customers.
- Social media accounts and social media marketing could also provide your sales with a slight jump. It’s important to have social media accounts that are interactive and not just advertorial in nature.
- If you haven’t already, then hiring a digital marketing agency can help develop an effective online strategy that can take your business to the next level. Digital marketing agencies can provide you with expertise in launching a successful ad campaign.
It’s important that you keep track of what is going on with sales at your e-commerce store at all times. That way, the minute your sales start to drop, you are fully aware and can start to work towards implementing strategies to fix it. It’s critical that issues with a drop-in sales be addressed as soon as they emerge and should be tackled aggressively as well.
Although there is a likelihood that your store has simply run its course, don’t assume that this is the case, but simply work towards boosting your store sales instead.
About the Author
Hello, I am Che and I have been designing websites for over 12 years now for small businesses across the globe.
I have a real passion for helping small businesses achieve their online goals. I am a big believer in educating my clients so that they have the necessary skills to perform daily tasks on their web sites and online. All clients are provided with one on one training, and our training videos can be viewed on our website.
I started CheDesigns back in 2012 when I moved to Australia from the UK with my small but awesome family.
I believe that every small business, just like YOURS, should be able to have an online presence at a reasonable price, but with a website that will help generate leads and sales. I have spent enormous hours developing the perfect website platform that clients can easily use but that also helps gain them success online.
Even after CheDesigns builds your website we will still be here to answer any ongoing questions you might have.