Have you heard of Google Posts? No, Don’t worry not everyone has, but you need to start learning about the new feature Google has added to Google My Business. Originally this feature was only available to select few small businesses, celebrities and sports leagues. Now the Google Posts feature is available to all.
What is a Google Post?
Google Posts is a new feature that allows businesses to create small snippets of content directly on Google. The content appears on both Google search and within map results.
When someone searches for your business by name, your Google Post will appear below the location and contact information of your Google My Business listing.
If someone searches for your business with the products/services you provide, instead of your name, your Google Post can also be seen within Google’s Local Finder when a person clicks on your business for more details.
Posts will remain visible for a week unless you manually remove it before. If you post an event, it will run until the event’s end date.
The Benefits of Google Posts
Using Google Posts will allow businesses to do the following:
- Share specials or discounts
- Recent blog posts
- Promote your events
- Share announcements
How to Create your first Google Post
First login into your Google My Business. Next, in your Google My Business Account, go to your business listing and click on “Posts” in the left menu. Users can upload an image, write text (up to 300 words), and even post an event with start and end dates. Users can add a call to actions (CTAs) to their posts e.g. Learn More, Buy Now and so on.
Should you Start using Google Posts?
Yes, it will not do any harm and it’s made BY Google and they love their own stuff! Many small businesses are seeing a spike in traffic to their websites, but I would recommend only posting up to 2 posts a week, any more will likely not be seen.
This new feature is another good sign that Google loves helping small businesses promote their products and services, So, If you are not setup on Google My Business then I would highly recommend you do so today!
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About the Author
Hello, I am Che and I have been designing websites for over 12 years now for small businesses across the globe.
I have a real passion for helping small businesses achieve their online goals. I am a big believer in educating my clients so that they have the necessary skills to perform daily tasks on their web sites and online. All clients are provided with one on one training, and our training videos can be viewed on our website.
I started CheDesigns back in 2012 when I moved to Australia from the UK with my small but awesome family.
I believe that every small business, just like YOURS, should be able to have an online presence at a reasonable price, but with a website that will help generate leads and sales. I have spent enormous hours developing the perfect website platform that clients can easily use but that also helps gain them success online.
Even after CheDesigns builds your website we will still be here to answer any ongoing questions you might have.