Simply building a website and popping in some keywords does not cut it anymore, you need to use a variety of online sources to bring in traffic to your website or social profiles.
Yep, you guessed it social media! It’s all well and good setting up a Facebook page for your business but if you’re not posting onto it or providing your followers with quality content then there is really no point at all! You need to establish a social media strategy and stick to that blueprint.
Having a blog on your website is one of the best ways to bring in traffic and leads but you do need to make sure that you a. create quality content and b. create search engine friendly content for your blog post. I know that a lot of small businesses like YOURS don’t have the time or sometimes good writing skills, but there is a large amount of information online that will guide you on how to create great blog posts.
Online Business Directories
I am sure that you can spare 1-hour max to fill out your business information on online business directories. Online business directories are another great way to help bring in traffic and leads to your business, things to remember when filling out your online profiles is to make sure that you don’t duplicate your about description. Always fill out the following information – phone, email, website, about, opening times and social links.
Here’s a list of online directories
Google My Business
Google My Business allows businesses to have a free listing and is ideal for local search, by being listed you can get found on Google search Google Maps. Customers can leave reviews and you can all of your information show up on searches and Google have recently bought out posting, so that you can post important updates about your business like an event.
Build your website so it converts
Before you could simply pop up a website with some text and crappy photos and that would do, well gone are the days and thank the lord! Now you need to build your website so that it converts once you have a user on it. I have listed a few ideas below to get you started.
- Call to action buttons
- Easy navigation
- Clean fonts
- Quality photos
- Less Clicks
- Easy to find contact information
- Free giveaway with signup form
- Important information easily accessible
- Mobile friendly
By following all above advice you will soon be on your way to having more traffic and leads online.
About the Author
Hello, I am Che and I have been designing websites for over 12 years now for small businesses across the globe.
I have a real passion for helping small businesses achieve their online goals. I am a big believer in educating my clients so that they have the necessary skills to perform daily tasks on their web sites and online. All clients are provided with one on one training, and our training videos can be viewed on our website.
I started CheDesigns back in 2012 when I moved to Australia from the UK with my small but awesome family.
I believe that every small business, just like YOURS, should be able to have an online presence at a reasonable price, but with a website that will help generate leads and sales. I have spent enormous hours developing the perfect website platform that clients can easily use but that also helps gain them success online.
Even after CheDesigns builds your website we will still be here to answer any ongoing questions you might have.