Are you a new small business and don’t know a thing about SEO? Don’t know what SEO even stands for? Well, it stands for search engine optimisation and basically, it can help you gain more business online.
There are some very easy steps you can take to help your small business do well online without it costing you a single $$$$, now grab a coffee and keep on reading 😊
1. Get Setup on Google My Business
Setup an account on Google My Business and get all your business details filled out e.g. phone, location, logo, opening times and so on. It’s free and will enable you to appear in local search results for queries specific to your area of industry. Also make sure to claim your address on Google maps, if it’s a local business which a physical location and offline customers, make sure you claim your physical address on Google Maps.
2. Launch a Blog
Creating good solid content will help you rank better in the search engines and will also help engage your audience. Create good content for product pages, homepages and everywhere around the site.
Launching a blog is a way of generating traffic for your website, creating good content that can be shared on social media websites like Facebook will help bring people to your website that are interested in what you have to say.
If you launch a blog make sure to post regularly, share buttons will help increase sharing of your blog posts from your readers.
3. Mobile-friendly Website
Make sure your website is mobile friendly and can be viewed on all mobile devices like phones, tablets and desktops. Mobile websites also need to be easy to use and load fast, resizing images will help increase load time and compressing files and scripts will also help with load times.
4. Setup Google Analytics
It’s free and it’s essential for you to understand customer behaviour, traffic sources and much more.
Here is a guide on how to setup and use Google Analytics.
5. Research your Keywords
Using keyword research tools such as Google’s Keyword Planner to spot gaps in the market will enable you to capitalize upon these.
Write meta descriptions no more than 300 characters and meta titles 70 characters. Keywords don’t overuse and use no more than 4 – 6 per page, always use different keywords for each page.
Learn more about our SEO services.
- 5 Ways to gain more traffic to your website
- 5 FREE Online Marketing Tools for Small Businesses in 2018
- Creating a Facebook Business Page
About the Author
Hello, I am Che and I have been designing websites for over 12 years now for small businesses across the globe.
I have a real passion for helping small businesses achieve their online goals. I am a big believer in educating my clients so that they have the necessary skills to perform daily tasks on their web sites and online. All clients are provided with one on one training, and our training videos can be viewed on our website.
I started CheDesigns back in 2012 when I moved to Australia from the UK with my small but awesome family.
I believe that every small business, just like YOURS, should be able to have an online presence at a reasonable price, but with a website that will help generate leads and sales. I have spent enormous hours developing the perfect website platform that clients can easily use but that also helps gain them success online.
Even after CheDesigns builds your website we will still be here to answer any ongoing questions you might have.