Wondering what tools everyone is using to do their online marketing?
Do you want to start automating your online marketing? But don’t know where to start?
Have you been searching Google but still no wiser? Well lucky for you my dear friend I have put together my top 5 online marketing tools that small businesses should be using in 2018!
1. Social Media
Social media is in no doubt that best form of online marketing for any sized business and it’s free!
One of the main issues is that it’s very time consuming and this can be a major problem for businesses that are strapped for time, and then what tends to happen is that their social media doesn’t end up getting done and they lose out on business to their competitors.
Fear not because there are ways to automate your social media for FREE, yes, I said FREE!
Buffer offers a free plan for social media management. Under the free plan, you can connect one profile per social platform. Buffer allows you to setup posts in advanced for the week/month and set a time for them to be posted at. Buffer also offers browser extension and mobile app, image creator and video/gif uploader and URL shortener.
HootSuite is very similar to Buffer and allows you to manage up to 3 social media accounts with its free plan. Not only does HootSuite allow you to schedule posts in advance, but you can also view statistics like comments, shares and likes.
2. Email Marketing
Email marketing should play a major part of your online marketing strategy. Email marketing is still one of the best ways to connect and build rapport with your audience.
MailChimp is a leader in the market and offers a FREE plan forever and the plan allows you to have up to 2000 subscribers and send 12,000 emails per month. MailChimp includes sign-up forms, automation, landing pages and basic statistics about your users.
People love visual content and like they say a photo sells a 1000 words! But most small businesses can’t afford to pay a graphic designer every time they want a new infographic to use on a social media post. These days there are many options for getting free photos, imagery, video and so to use on your social media accounts.
Cava is an ideal all in one graphics solution that allows you to easily create any type of graphic needed for social media posts. Create anything from banners, cover pictures, blog post pictures to even book covers. Their interface makes it easy to create, edit and share your creations.
GIMP is a free open source image editor that you can download and install on any computer. GIMP has similar tools to programs like adobe photoshop and if you require a decent graphics program for free then GIMP is your tool to download.
Great for finding the perfect photos, videos, graphics and much more to use on your social media posts for FREE.
Great for creating animated videos to post on your social media, FREE version available.
4. Customer Relation Management (CRM)
CRM platforms are a real godsend and will help with retaining and nurturing leads, a CRM helps you with keeping track of when you’ve contacted a lead and schedule follow-ups and other important tasks.
Suite CRM is a free open source CRM platform that helps you manage workflow, your sales pipeline, customer service and more.
HubSpot offers a free CRM forever. HubSpot CRM will help you organize, track, and nurture your leads and customers.
ZOHO CRM will help you engage with your customers, manage workflow, your sales pipeline, customer service and more. They also offer a free edition for up to 10 users.
5. Video Marketing
Video marketing is massive and in this year 2018 its going to be even bigger because Facebook wants us all to do Facebook live, so now is the time to start looking at video marketing for your business online.
YouTube is an ideal starting point for hosting and marketing your videos online and now has built-in editing tools. YouTube is free, but you can be limited on the types of things you may wish to do on the platform.
Wistia offers a free plan that allows for up to 3 videos. Features include customizable player, embedding and sharing, lead generation tools, integration with third-party apps such as MailChimp and much more.
Wideo allows you to create amazing animated marketing videos that will help you engage with your target audience. No experience is required and they offer a 7-day trial.
If you want to spend more time running your business and less time doing your online marketing, then these handy tools are your number one go to!
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About the Author
Hello, I am Che and I have been designing websites for over 12 years now for small businesses across the globe.
I have a real passion for helping small businesses achieve their online goals. I am a big believer in educating my clients so that they have the necessary skills to perform daily tasks on their web sites and online. All clients are provided with one on one training, and our training videos can be viewed on our website.
I started CheDesigns back in 2012 when I moved to Australia from the UK with my small but awesome family.
I believe that every small business, just like YOURS, should be able to have an online presence at a reasonable price, but with a website that will help generate leads and sales. I have spent enormous hours developing the perfect website platform that clients can easily use but that also helps gain them success online.
Even after CheDesigns builds your website we will still be here to answer any ongoing questions you might have.