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Marketing

Great Ideas for Improving Your Facebook Page

5 Basic Tips for Making the Most of Your Facebook Business Page

This week we’re going to take it back to basics and offer some general advice that will help your Facebook Business Page run a little more smoothly and appeal to your potential customers. Of course you can boost your posts, pay for ads etc., but you’re already marketing to some level just by being on …

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Schedule Your Facebook Posts

How to Schedule a Facebook Post for your Business and Why it’s Worth Doing

Facebook is a weird and wonderful place. It allows us to connect with family and friends, stay up to date with worldly affairs, find products and services, and even promote our own products and services. If you have a Facebook business page, but don’t understand all the ins and outs yet – you’re not alone! …

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How to Transform Your Product Features into Benefits and Maximize the Impact of your Marketing Strategies.

Features tell, benefits sell! Let this be your new marketing mantra. Many of us can get caught up in the features of our products when we advertise and market for them, and why wouldn’t we? Of course you want your reader to know about the super cool thing that you’re selling and how fast or …

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3 Benefits of Niche Marketing That Make Life Easier.

All businesses have a target market, but not all businesses have a niche market. What’s a niche market you ask? A niche market is a subgroup of your target audience who have specific wants and needs. Therefore, niche marketing involves focusing all of your marketing efforts towards that subgroup of people. For example, women’s shoes …

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3 Reasons Why Now Is The Time To Refresh Your Website

How often do you review your website? Upload new content, remove old content, check your links are working, update your promotions and offers? Your answer might be “almost never” … and that’s normal, we get it! Deciding to get a website can be super exciting and motivating. However, once the website goes live it can …

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17 Power Words You Should be Using to Boost Your Sales in 2020

Let me ask you something. If you came across these two blog posts that were about the exact same thing, which would you read? “A List of Cheap & Healthy Dinner Recipes” Or, “5 Amazing Recipes That Are Good for Your Health, and your Budget!” The second one sounds more appealing, right? That’s because words …

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Your key message

There is a fair amount of research that shows you have, at most, five seconds to convince someone to stay on your website from when they first arrive. So, if you only have five seconds what do you want to say to get someone interested enough in your business to stay on your website? Should …

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