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17 Power Words You Should be Using to Boost Your Sales in 2020

Let me ask you something. If you came across these two blog posts that were about the exact same thing, which would you read?

“A List of Cheap & Healthy Dinner Recipes”

Or,

“5 Amazing Recipes That Are Good for Your Health, and your Budget!”

The second one sounds more appealing, right?

That’s because words have power.

The way your frame your words can have a massive impact on the way that people react to your product or service.

The words you use to describe what you’re selling can be the difference between your potential customer saying “YES!” or “No…”

But why is that?

It’s because words carry hidden meanings. They have the ability to change what a person is feeling, and therefore have the ability to change or dictate a persons behavior.

Power Words are words that trigger an emotional response in your reader. They appeal to us on a subconscious level and cause us to take an action.

In this case, the action is buying your product or service!

So, with all that in mind – here are 17 power words that you can use to grab your readers attention and boost your conversion rates!

  • FREE
  • SECRET
  • DISCOVER
  • UNIQUE
  • SUPRISING
  • BEST-SELLING
  • BRAND NEW
  • MIRACLE
  • GUARENTEED
  • CERTIFIED
  • OBLIGATION FREE
  • RESULTS
  • PROVEN
  • NO EXTRA COST
  • BECAUSE
  • SECURE
  • INSTANT

 

Try them for yourself in your next sales pitch or campaign.

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